The USA market is really special for Refrattari Valoriani, a booming business because of the discover of the real Italian cuisine, that one realized with genuine ingredients, cooking methods and tools Made in Italy.

Once the purists of Italian cuisine turned up their noses when they had to dine in the so-called Italian restaurants in a foreign country. Today things have changed or whatever they are going in the right direction.

There are many associations, companies and experts engaged in the promotion and diffusion of the true culinary culture of our country all over the world. A real revolution is happening in the United States especially concerning pizza, the most loved and appreciated dish if the ingredients, the mix of flavors and last, but not least, the techniques of dough, preparation and cooking are Made in Italy.

Refrattari Valoriani, who exports worldwide wood fired pizza ovens for professional and family use, confirms this trend, and the increasing attention of the public to the quality. “Neapolitan pizza in the U.S. is an growing phenomenon, so cool that new pizzerias open continuously so to enjoy an handmade and unique pizza with an antique flavor.”

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TOP, FVR, Valoriani and Hobby are designed and manufactured by Refrattari Valoriani to meet the demands of those who want to compete, even in home cooking, with one of the Masterpiece of Italian cuisine. The electric ovens have always been an obstacle to obtain a pizza with the same quality of fragrance and flavor as those that can be relished in a pizzeria.

Valoriani has been producing some wood fired ovens made with excellent materials, just as the professional ones. Each item is marked with the famous V, symbol of the Tuscan Company all around the world. It is a small jewel, easy to put in operation and able to cook delicious pizzas and many other fantastic dishes. Bread, roasts, vegetables, desserts, fish: a traditional cooking system that enhances each flavor and gives vent to the imagination.

Valoriani domestic Ovens take home conviviality and a special genuineness of the past. Just choose the size and the model that suit your needs, follow the scrupulous notes on installation, light the fire and wait for the magic to take place.

Carlotta Valoriani with the pizzaiolo Gianfranco Iervolino and a Valoriani wood fired oven

Thanks to Andrea Mugnaini and Mugnaini Wood Fired Ovens

From the 27th to the 30th of June 2012 Refrattari Valoriani will take part, together with its distributor in Taiwan Dragon Catering Manufacturing LTD, to the international show Taiwan Horeca 2012.

The catering sector in Taiwan is prosperous and rapidly growing (in 2011 it recorded a +76% compared to the previous year). The statistics show that a Taiwanese dines out for more than the 50% of the times and that, to support this trend, he spends nearly a quarter of his revenues.

Valoriani’s gas and wood-burning ovens and the pizzas are collecting an increasing success both in Taiwan and around the world for their quality, as it is witnessed by the comments and “like” posted on the Facebook page of the Tuscan brand by its fans in Taipei. For this reason Massimo Valoriani and the engineer Luca Sacconi will be present to the Show, in order to provide local professional people the opportunity to master the ovens and their peculiarities.

Taiwan Horeca 2012 is an international fair dedicated to the hospitality and catering industry. The world of kitchen equipment will present to the visitors a wide assortment of equipment designed for Hotels, Restaurants and Catering Services, to offer a large choice of innovative solutions and the latest trends that can make the business more and more successful.

Valoriani greeted enthusiastically the participation of Dragons Machinery Ltd its distributor in Taiwan. The stand will host a specially prepared Valoriani’s oven that will cook pizzas for the entire duration of the fair so to give the opportunity to test on site its main features and potential. For a qualified performance Valoriani make sure of the participation of a professional AVPN Pizzaiolo that will delight the public with delicious pizza.

During the show at Valoriani’s booth, the AVPN will deliver the affiliation plaque to 4 pizzerias in Taipei and Taichung, which of course work with VALORIANI OVENS.

Pizza and Valoriani Ovens a winning couple all over the world. Vesuvio Wood Fired Ovens, distributor of Valoriani ovens for pizza, taught about food and pizza in Australia during the Forum Pizza 2012, obviously from a Made in Italy point of view.

There’s pizza and pizza, as well as the different kind of pizzerias in the five continents, able to meet the wide range of needs. The competition is keen, but, fortunately for the consumers, the ingredients quality, the techniques and the efficiency of the instruments represent the surplus value that leads to success.

Valoriani ovens are a flexible solution, both for their performances and for the assortment of models and sizes, well known abroad as an unquestionable synonym of a good quality cuisine.

Vesuvio Wood Fired Ovens, Australian partner of Refrattari Valoriani, was one of the main protagonists of the Pizza Forum hold in Sidney the 8th of may and in Melbourne the 14th of may, an event for the Pizza Chef only dedicated to the Queen of Italian tables.

This event allowed to tackle, in detail, the main subjects concerning the perfect pizza making: the ingredients, the dough, the techniques and the best tools available in the worldwide market.

“Improving the techniques of making pizza for a successful business” this is the secret for a pizza that defeats the competitors. “Offer a high quality product and the customer will be back in your restaurant”, this is the winning philosophy, shared by Valoriani, that motivated Wood Fred Ovens to take part to Pizza Forum, and that reflects an unique passion and experience.